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Because Listening Matters
An exclusive interview with Canon EVP Francis McMahon Interviews are a great way to hear how people in our industry think, because listening matters. I managed to catch up with Francis McMahon, EVP at Canon Solutions America. The back-and-forth conversation with Francis could easily have gone on for over an hour because of his deep interest in the industry, how it works, the ever-changing technology, and the state of play that torques the printing market in one direction or the other. Francis was in Atlanta at PRINTING United, and I asked him about inkjet… NW: Inkjet has become the leading technology for digital printing. I’ve been in print shops that had offset, toner and inkjet equipment. Each business owner said he needed all three to satisfy customer needs. What do you think is driving this transition? By Noel Ward, Editor@Large Continue..... |
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Be All You Can Be Is Diversifying a Strategy for You? Many commercial printers are expanding into adjacent printing segments including graphic and sign (wide format) production, package printing and converting, promotional product imprinting, and even apparel decoration. Research suggests ways of diversifying your business and provide ways to evaluate opportunities and markets. |
